Those of you that have never heard Linkedin Slideshare before, it’s actually a platform that allows you to upload a PowerPoint presentation or even a piece of media such as an infographic or even a little mini-movie that maybe you made by, it’s a way to upload some of your collateral.
the purpose for it could probably see quite a few different applications, not only do you get your name out and you showcase your expertise on a certain subject matter! it is not a product push. So, it’s not a virtual tour of your office and to talk about you and your bio!
this is an education piece, it would be a format such as that where it would be self-explanatory PowerPoint presentation or an infographic that takes a complex process and breaks it down into a visual element.
I’ll show you, how to get to LinkedIn Slideshare and then you can see with what the potential might be for you and your expertise on how you want the public.
461 million people are actively on LinkedIn, maybe you could get a few people that could take a look at it. This is how you could get your content and your name out there and have some pretty good exposure.
This is your Linkedin, when you sign in this is your homepage. so you pop up on your homepage and go way over to the navigation bar up on the top and you can see there’s a lot of other additional boxes.
Well, what I want you to do is click on this and it will pull down a lot of different options! you may not have explored it yet. pro Finder is in here groups and then there’s something in here that’s called SlideShare.
so let me just pull it up and I’ll give you an idea of what you can find, again these are all presentations, graphics documents, and little mini videos that all kinds of businesses, in all types of categories and professions have shared for the general public.
let’s just say, I am an attorney and I have an upcoming presentation on a certain subject matter and I just don’t have time to put the presentation together.
lookup what other people have uploaded as well. So, just to let you see when it comes to top today’s slide shares, take a look at some of these folks! look at this one 196232 views, not too shabby yeah granted. these people some of them are well-known, some of them did a TEDx talk.
so this is kind of like for those of you have been on Pinterest .before this is kind of like finding Pinterest and tagging it. You can hit love and that would keep it accessible to you. You can also some of them, not all of them but some of them you can actually save these and download them. so, play around with this, I think this is a great way for you to featured slide shares. this is people have promoted them.
they’re featured because there’s a paid advertisement behind it just to I mean you could go down this rabbit hole and not come up there’s so many to look at but if you wanted to sort it by specific topics,
find, for instance, something of industry nature, specifically just go up the top here and you see it says more topics click on more topics and based on it’ll categorize, what you’re looking for and this way you can go ahead you can actually follow all of these you see those check marks so you can follow all of these.
this will go into your newsfeed when something comes up and it’ll say hey do you want to check this out it just posted so, let’s keep within our example of attorney. we’ll go into law since I’ve already checked that and if I click this category, it’s going to pull up all the information that people have these slide shares all the information that people have uploaded.
again this is not where you’ve taken, you just share it arbitrarily. this is other people’s information but you could actually use this and say boy this is a great article or this was a great PowerPoint and I wanted to share it and you can share these with your own article.
there are a few more steps to this but you can share these articles on a LinkedIn. you could share this information in a LinkedIn article that you would write and tag the company or the individual that produces the content so once again it’s another way to kind of write on someone’s if they’re not a competitor of yours.
I think it’s a great idea so, once again you could take a look and let’s just do that really quick. we’ll take a look at what this looks like so for instance I clicked on this this is a PowerPoint presentation, interesting a PowerPoint presentation.
So, if you notice that’s a PowerPoint presentation where there are 25 slides the neat things about this PowerPoint presentation are. let’s say you’re viewing one of these and you think oh my god “that was a great slide” I’d love to do it. take a picture of this or save this just like you would in Pinterest, where you could clip and save and do the same thing here on Slide Share.
And it’s right up at the top you just kind of hover, no pop-up it’ll say Slide Share, clip slide and when you clip the slide you have folders that you could put all these slides in. so I’ve only established one folder so it’s going to go into one a folder. If you have an established folder it’ll ask you to establish a folder because you don’t have one to go into it.
But what was really neat is if you just saw that it absolutely automatically just do it again. Click slide it automatically puts it into the folder that I named “social media slides” that’s what I’m saving right now.
So, kind of neat and you can go back and utilize these. Now, I just uploaded one myself. Let me just put the link and we’ll just pull it up here. I did a presentation recently for high school students and we went into the DECA classroom and the entrepreneur, next generation of leaders we did a PowerPoint presentation and so I uploaded this and it says enough in here, where people could understand what the presentation one is? What was it like if they needed more information on it?
Let’s go back and write an article see right here;
We’re back to the home page, you can write an article and you can actually take that link, You can upload your own SlideShare and when you upload it’s going to give you a URL, a link and you can come back here and you see this little box right here
Which no one ever clicks on, usually if you click on, in the middle, as they slide that’s where you could put your SlideShare. So I’m just going to paste in the link and hit enter and look how slick. Remember, that information from SlideShare. it populates right in here so now it’s embedded in my article.
There’re many different ways for you to leverage the collateral that you build and repurpose it in. So, many different ways here on LinkedIn.
LinkedIn SlideShare is the world’s largest community for sharing presentations. it’s got about sixty million monthly visitors and 100 million page views in a single month and it’s amongst the most visited two hundred websites in the world besides presentations Slide Share also supports documents PDFs videos and webinars, you can upload powerpoints, OpenOffice and keynote files and you could share these publicly with millions of viewers or just share privately with colleagues, clients and on intranets and basically you can find any presentation on any topic you can reuse or remix ideas or assets for your own and you can also use these just for research or business purposes.
How to monetize for Business?
Now, what can Linkedin SlideShare do for your business for one it could build your brand and your reputation one of my favorite things about SlideShare is that you can use it to collect business leads. you can even use their lead generation service called lead share which, unfortunately, it’s not free but it’s worth it for the appropriate type of business but basically you can collect leads on SlideShare by just putting a call to action on your presentations or your PDFs and videos and some other things that you can do what’s on SlideShare that’s beneficial for your business is for! you can make professional contacts on this network and you can improve your presentation skills and maybe even get invited for public speaking or conferences when people find you on this network.
Another great thing about, you can also create webinars recorded, lectures and musical slideshows. you can even embed YouTube videos in your SlideShare presentations and you can even add SlideShare to your LinkedIn and Facebook profiles and basically you can make your SlideShare channel an extension of your website or your brand.
what is powerful about SlideShare is that if your presentation gets popular, it can be viewed by millions of potential people thus making high quality and attention-grabbing presentations are very important. you should also consider your presentation as a front end advertisement that has a call to action. Now if you are into SEO or search engine optimization keep in mind that SlideShare presentations often appear in search engine results. so, make sure that your keywords are optimized. SlideShare can also be integrated into your social media marketing as your contact is pregnant virally through blogs and social networks such as LinkedIn, Facebook and Twitter you can even embed SlideShare widgets on blogs, wiki’s and websites. one idea for you is to convert your presentation into an ebook and make it go viral